We all agree that having a business website is a necessity in today’s competitive market. You have your site up and running; you have great photos of your services and business, but you’re not getting new customers. You have visitors but they aren’t converting into clients. Why not, you ask. It could be you’re making one or more of these mistakes.
What are you selling? Visitors to your site want this information immediately. Are you just talking about your service industry or are you showing potential clients how you help them solve problems and make their lives easier? You only have seconds to grab the attention of a visitor, so your message needs to be right to the point – Gotta Problem? We can fix it! Once you have their attention, then you can explain how you will fix their problem using attention grabbing graphics and maybe a video.
Ok, so you have their attention and they’re interested in your service – then what? You need calls-to-action on every page: Request a quote, request a free consultation, sign up for our newsletter, read our blog, download a whitepaper. There are many ways to involve a potential client. They may not want to request a quote – at first – but after getting to know you and your service, they will convert into clients.
Most people, about 77%, search the web on their smart phones or tablets. If your site is not responsive, you’ll lose them in the first few seconds and they’ll move onto another site that is mobile friendly. Have you ever tried to view an article on a site and had to turn your phone sideways or blow it up to read it? Very annoying. And annoying is the last word you want people to think about your site. Making your site easy to read and navigate on any device is the first step to keeping visitors on your site and turning them into clients.
A common mistake is not including a business address, phone number, and email on the contact page.
This leads to a loss of revenue from lost conversions from site visitors. Having a business address lets potential clients know if you are local and a real business. Visitors need to have multiple ways to contact you. Optimize your contact page with call and email buttons for convenience.
Most people use social media to find services, recommendations, and reviews. According to Forbes, Facebook has over 2 billion users and the numbers are climbing, and Cisco forecasts that 82% of Internet traffic will be video this year. I’m sure you’ve noticed how many videos there are on Facebook, Snapchat, and Instagram. Video feeds on Twitter and LinkedIn are also increasing. All of your website content should be shareable on social media with the “Like” and “Share” buttons easily accessible. And think about adding infographics, slideshows, and explainer videos for even more client conversions.